Zero-click & AI search optimisation Content that gets used, not just found

Zero-click and AI search optimisation that helps your content be understood, selected and used across modern search.

We structure and optimise content so it can be used in AI-generated answers, featured results and conversational search.

How AI search is changing visibility

Search is no longer just about ranking pages. Content can rank well and still not be used by AI systems.

AI systems generate answers by combining information from multiple sources.

Your content needs to be structured so it can be understood and reused, not just optimised for keywords.

Understanding how AI systems interpret content
Identifying where visibility is lost
Reviewing how your content supports answer generation

Content structured for AI understanding

Content needs to be organised so it can be understood by both people and machines, not just published and left to be interpreted.

We structure content around clear topics, entities and relationships, making topics, relationships and meaning clearer.

Improving how your content is selected and used in AI-driven search results.

Structuring content around clear topics and entities
Defining relationships between content
Supporting consistent, structured content models

Answer-ready content and formatting

AI systems prioritise content that is clear, direct and easy to extract from the web page.

We optimise how content is written and formatted so it can be used in summaries, answers and featured results.

The approach increases the chances of your content being used without requiring a click-through.

Creating clear, answer-focused content
Structuring headings and sections for extraction
Supporting featured snippets and AI summaries

Visibility across AI and search platforms

Your content now needs to perform across search engines and AI assistants.

We assess how your content appears across these platforms and identify opportunities to improve visibility.

Helping your content appear in search results and AI-generated answers, not just sit on the page.

Findings and next steps

Visibility issues need to be clearly understood before they can be improved.

We highlight key gaps, explain their impact and outline practical steps to improve how your content performs in AI and search environments.

Through this, you get a clear path to improving visibility in a changing search landscape.

Highlighting visibility gaps
Explaining impact and priority
Clear steps for improvement

A trusted partner

It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.

Aaron Inglethorpe Web Manager University of Chichester

Trusted, flexible and dependable

Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for nearly a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.

Emily Taylor Gregory Marketing Director FT Longitude

Great to work with

Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.

Kalust Manukyan Marketing Manager Stanmore College

Built around our needs

We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.

Michelle Fasted Marketing Manager APHA Scientific / DEFRA

Supporting what’s next.

The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.

Dr. James Howard Director of the University of Liverpool Development Academy

Teen Health

Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with the outcome and have already received lots of positive feedback from professionals, parents and children. The resources will continue supporting young people across Leicestershire for years to come.

Laura Foster Team Leader Teen Health, Leicestershire County Council