Platform architecture & integrations Connecting your business

Platforms that bring your systems together and support how your organisation works.

Your website should work as part of your wider systems, not sit separately from them.

We design platforms that integrate the systems your organisation relies on, from CRMs and third-party platforms to internal tools and data sources.

Creating a flexible, reliable platform that supports change and grows with your organisation.

Connecting systems and services

Modern platforms rarely operate in isolation.

Our platform architecture work focuses on how websites connect with the wider systems your organisation relies on. From CRMs and third-party platforms to internal tools and data sources, we can help.

This ensures information flows consistently, reduces manual processes and allows your platform to work as a connected system rather than a collection of separate parts.

Connecting CRMs and third-party platforms
Supporting API-driven integrations
Reducing manual processes and duplication

Integration strategy and APIs

We plan website and system integrations carefully so they remain stable, maintainable and aligned with how the platform works.

We define how systems communicate, what data is shared and how integrations are structured to remain stable and maintainable over time.

Defining integration requirements and data flows
Designing API integrations and connections
Supporting analytics and tracking tools
Ensuring integrations are secure and reliable

Platform architecture and structure

Clear architecture underpins everything.

We design platforms that are structured logically, making them easier to manage, extend and integrate with other systems.

Reducing complexity and supporting long-term development and ensures your platform can grow without becoming difficult to maintain.

Structuring platforms for clarity and scalability
Supporting modular, component-based systems
Aligning architecture with content and UX

Data and content flow

We define how content and data flow through your platform, ensuring information is consistent, reusable and available where it’s needed, without duplication or conflicting data across systems.

Structuring data for reuse and consistency
Supporting content across multiple systems
Reducing duplication and manual updates

A trusted partner

It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.

Aaron Inglethorpe Web Manager University of Chichester

Trusted, flexible and dependable

Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for nearly a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.

Emily Taylor Gregory Marketing Director FT Longitude

Great to work with

Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.

Kalust Manukyan Marketing Manager Stanmore College

Built around our needs

We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.

Michelle Fasted Marketing Manager APHA Scientific / DEFRA

Supporting what’s next.

The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.

Dr. James Howard Director of the University of Liverpool Development Academy

Teen Health

Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with the outcome and have already received lots of positive feedback from professionals, parents and children. The resources will continue supporting young people across Leicestershire for years to come.

Laura Foster Team Leader Teen Health, Leicestershire County Council

Scalability and future growth

Platforms should be designed to handle change.

We create flexible foundations that allow your platform to grow, whether that means new integrations, new functionality or evolving organisational needs.

Reducing the need for rebuilds keeps your platform effective as requirements change.

Supporting future integrations and services
Designing flexible platform foundations
Reducing long-term redevelopment risk

Support and ongoing development

Your platform architecture needs to adapt as systems evolve and requirements change.

We continue to support and refine your platform as systems change, integrations evolve and new requirements emerge.

Keeping your platform stable, relevant and aligned with how your organisation operates.

Supporting new system connections
Reviewing and improving integrations
Maintaining performance and reliability

UX design Website design Custom WordPress AI integrations Accessibility audits