Digital strategy & planning Clarity before delivery

Digital strategy and planning services that gives your platform a clear direction before anything is designed or built.

We take time to understand your organisation, your users and how your platform needs to work. This shapes decisions across structure, content, technology and delivery.

Producing a platform grounded in real needs, giving you clarity on what to prioritise and confidence in how to move forward.

This approach is particularly effective for organisations managing complex requirements, multiple stakeholders or evolving digital platforms.

Discovery and alignment

Good decisions start with understanding the bigger picture.

We work with your team to define goals, clarify requirements and align stakeholders before moving into design or development.

Through structured stakeholder workshops, we bring teams together, clarify priorities and build a shared understanding of what the platform needs to achieve.

This means your platform is built on clear direction, not assumptions.

Stakeholder workshops and alignment
Defining goals and success measures
Understanding organisational priorities

User research

Understanding how people use your platform is essential.

We explore user needs, behaviours and expectations, ensuring your platform supports real tasks and journeys.

This creates a foundation for better decisions across UX, content and functionality.

Identifying user needs and behaviours
Analysing journeys and key tasks
Understanding barriers and friction points

Content audits

Content often shapes how a platform works more than design or technology.

We review your existing content to understand what exists, how it performs and where improvements are needed for a clearer clearer website strategy.

Reviewing existing content and structure
Identifying gaps and duplication
Assessing content performance and relevance

Competitor benchmarking

Looking at other platforms helps provide context.

We assess comparable organisations and platforms to understand what works well, where gaps exist and how your platform can improve.

It will inform decisions without relying on trends or assumptions.

Reviewing comparable platforms
Identifying strengths and weaknesses
Understanding expectations within your sector

A trusted partner

It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.

Aaron Inglethorpe Web Manager University of Chichester

Trusted, flexible and dependable

Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for nearly a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.

Emily Taylor Gregory Marketing Director FT Longitude

Great to work with

Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.

Kalust Manukyan Marketing Manager Stanmore College

Built around our needs

We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.

Michelle Fasted Marketing Manager APHA Scientific / DEFRA

Supporting what’s next.

The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.

Dr. James Howard Director of the University of Liverpool Development Academy

Teen Health

Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with the outcome and have already received lots of positive feedback from professionals, parents and children. The resources will continue supporting young people across Leicestershire for years to come.

Laura Foster Team Leader Teen Health, Leicestershire County Council

Recommendations and roadmap

Strategy should lead to clear next steps.

We bring findings together into structured recommendations and a practical roadmap for delivery.

With this, you’ll get clarity on priorities, scope and how your platform should evolve over time.

Prioritised recommendations
Defined scope and direction
Phased roadmap for delivery and improvement

UX design Information architecture UX audits Technical SEO Website design & digital platform development Creative & marketing